(OT)Results of 1990 Infiniti ad campaign - Saab General Bulletin Board - Saabnet.com
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(OT)Results of 1990 Infiniti ad campaign
Posted by mfatic (more from mfatic) on Sat, 14 Apr 2001 22:29:11
In Reply to: Infiniti School of Marketing, josh harrison, Thu, 12 Apr 2001 17:43:08
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At the height of the 1990 Infiniti TV campaign, a friend asks the advertising exec. in charge of it how things are going. The exec. replies, "Oh, the car sales are pretty flat, but sales of rocks and trees are up 20%."
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