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Yeah! What he said! (more)
Posted by saabaru (more from saabaru) on Thu, 24 Jan 2002 10:52:39
In Reply to: Not entirely..., Justin VanAbrahams [Profile/Gallery]
, Thu, 24 Jan 2002 05:53:37
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I too have been amazed at Saab's lack of ad prowess. I think Saabs are a blast to drive. You can really have it all, or almost all. But the "We don't make compromises, we build Saabs" slogan in the late 80's is the closest Saab ever got to this, to which most people say "what?"
That pretty much encapsulates Saab's ads over the past decade and a half: "what?"
"Find your own road." What does that mean? And even though I like Vivaldi, that ad didn't speak to me. Probably most people were saying "who's Vivaldi?"
I agree that VW has scored big with their ads. I especially like "It's not rocket science...well, maybe it is a little." Or something like that. To me their ads say they have cutting edge technology that you don't have to understand to appreciate.
So I'll join in - get a clue, Saab advertising!
posted by 208.212.8...
Posts in this Thread:
- Saab product development, or lack of........, Paul , Wed, 23 Jan 2002 23:30:51
- Announced where & when?, Senneca, Thu, 24 Jan 2002 15:45:18
- Rookie Marketing Mistake #1 - Hyping unavailable..., Scott Paterson , Thu, 24 Jan 2002 02:29:16
- Re: Rookie Marketing Mistake #1 - Hyping unavailable..., Steve L., Thu, 24 Jan 2002 14:36:23
- Not entirely..., Justin VanAbrahams , Thu, 24 Jan 2002 05:53:37
- Re: Not entirely..., Tony Basile, Fri, 25 Jan 2002 13:45:33
- Agree completely! Also,, Bob M, Fri, 25 Jan 2002 13:30:01
- Amen! Can I get a "Hallelujah" people?! nm, Dan W, Thu, 24 Jan 2002 21:51:21
- Re: Not entirely... BEAUTIFULLY STATED! n/m, Paul , Thu, 24 Jan 2002 15:30:01
- SAAB... the Ultimate Striving Machine..., paulh, Thu, 24 Jan 2002 13:45:32
- That's different - hyping technolgical superiority..., Scott Paterson , Thu, 24 Jan 2002 12:08:07
- Yeah! What he said! (more), saabaru, Thu, 24 Jan 2002 10:52:39 <-- Viewing This Message
- Amen brother! Very well said! n/m, pmr, Thu, 24 Jan 2002 06:57:41
- it's simple, GM, Thu, 24 Jan 2002 01:18:45
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