an incredible job of making an impact with the media given their limited people (3 in the U.S.) and budgets. You seem to think these media types are waiting have someone contact them with the latest new thing. Think about how many car companies are contacting the big automotive media types everyday. I believe there are something like 25 car companies in the U.S. There are 5 big circulation car magazines(if you include Autoweek which really does not have a large circulation), maybe another 20 truly influential automotive journalists. The supply of car company information vastly exceeds the demand for information.

And regarding show cars, they are very expensive to create and must be truly something different to get noticed. But have you forgotten the 9X and 9-3X? They certainly received extensive publicity and that was just a year ago. But they probably cost several million dollars each to produce. When you are a small company competing with monsters you have to be very careful with resources and show cars are a gamble. The other thing is why would you want to highlight a show car when you have a new production car just hitting dealerships? Saab's resources need to be focused on the 9-3 for now, not on fun, but unprofitable dream cars.

And the reason the Edmunds car didn't have all the correct pieces was that it was a pre-series car. The correct pieces weren't available yet. The automotive press must have the car before it goes on sale so they can scoop the customers. This means the cars must be produced prior to regular production. Usually the writers accept this trade-off to get a chance to drive the car before the public and simply note that some pieces are not precisely as they will be on the final version. I think the Edmunds writer is new and therefore spent a great deal of time explaining exactly what was different. Saab should have provided the better example, but this was all they had at the time.

Just think of how many Saab articles get published and then think of how many cars they sell in the U.S. The amount of media coverage way outstrips the amount they should get given their size.

posted by 12.38.25...

• Spoke with a salesman RE: 9-3AERO!!!, matt 94 aero, Wed, 4 Dec 2002 18:27:01
  • V6 or four for 300hp?......., Mike Lynch , Thu, 5 Dec 2002 16:02:40
    • Yes, but...., b.flippo, Thu, 5 Dec 2002 17:19:11
  • This matches what I was told at Flight Academy, jc, Thu, 5 Dec 2002 14:06:18
  • 2005 9-3 Aero 4wd and 280bhp V6 n/m, Paul , Thu, 5 Dec 2002 13:26:19
  • There's been no concrete confirmation, but..., b.flippo, Thu, 5 Dec 2002 11:38:15
    • Re: There's been no concrete confirmation, but..., CFishgo, Thu, 5 Dec 2002 13:21:06
      • The Puch info was not formal but ---, Ian Glenday , Thu, 5 Dec 2002 16:09:36
        • Okay, I knew that I hadn't lost my mind..., b.flippo, Thu, 5 Dec 2002 17:23:04
          • I think the confusion regarding Puch came from the, Price, Thu, 5 Dec 2002 17:51:44
            • could of been wrong about the Puch (name), CFishgo, Thu, 5 Dec 2002 18:12:27
      • What did we showcase at SEMA..., b.flippo, Thu, 5 Dec 2002 14:34:07
        • You are completely off-base here! Saab PR does, Price, Thu, 5 Dec 2002 18:12:35 <-- Viewing This Message
          • Price...., b.flippo, Fri, 6 Dec 2002 11:14:01
            • Good, let's discuss it offline. n/m, Price, Fri, 6 Dec 2002 12:05:29
          • I agree - Saab got a lot of attention and write ups..., Scott Paterson , Thu, 5 Dec 2002 20:42:13
          • Incredible marketing job for only 3 people! (nm), CFishgo, Thu, 5 Dec 2002 18:58:08
      • Concept Car = $$$, FrozenSaab, Thu, 5 Dec 2002 14:12:54
        • The 900 SVO was the show car for the Viggen., Price, Thu, 5 Dec 2002 18:19:32
        • Re: Concept Car = $$$ (long), CFishgo, Thu, 5 Dec 2002 18:09:38
          • Marketing Idea Perhaps?, FrozenSaab, Thu, 5 Dec 2002 19:24:42
  • Many of us know the story already...>, StanleyB, Thu, 5 Dec 2002 09:16:16
  • So much smoke, that it's coming out of your ears :), Jetplate, Wed, 4 Dec 2002 21:53:19
  • Re: Spoke with a salesman RE: 9-3AERO!!!, John Davies, Wed, 4 Dec 2002 20:16:59
    • Here is Brian's take on this., Ian Glenday , Wed, 4 Dec 2002 21:12:35
      • Yes, and during the edmunds.com livechat, the SAAB guys, Jason 0W-40, Sat, 7 Dec 2002 01:49:57
  • Re: Spoke with a salesman RE: 9-3AERO!!!, GM, Wed, 4 Dec 2002 19:25:16
  • This would be better discussed on the 9-3 B/B since it, Ian Glenday , Wed, 4 Dec 2002 18:36:30
    • Re: This would be better discussed on the 9-3 B/B since it, Rafe, Wed, 4 Dec 2002 18:41:58
      • The 9-3 b/b is for both 9-3 and new 9-3SS, Ian Glenday , Wed, 4 Dec 2002 18:50:12
        • Re: The 9-3 b/b is for both 9-3 and new 9-3SS, matt 94 aero, Wed, 4 Dec 2002 22:44:27
          • Thanks Matt, Ian Glenday , Thu, 5 Dec 2002 16:15:09
  • Re: Spoke with a salesman RE: 9-3AERO!!!, Rafe, Wed, 4 Dec 2002 18:33:45
    • You are probably very accurate. Last week Saab AB, Doc, Thu, 5 Dec 2002 10:01:42
      • If this is correct, AdamB , Thu, 5 Dec 2002 10:57:15
        • The Epsilon platform can take all three..., b.flippo, Thu, 5 Dec 2002 11:52:28
          • Not true. The Epsilon platform was designed from, Price, Thu, 5 Dec 2002 17:48:17
            • BTW, wasn't our last shot at a sport ute..., b.flippo, Thu, 5 Dec 2002 18:16:02
              • Yes, the 266 Crossover was based on the Sigma, Price, Thu, 5 Dec 2002 18:30:33
                • Re: Yes, the 266 Crossover was based on the Sigma, officeboy, Thu, 5 Dec 2002 18:49:02
                  • Just think about, Price, Fri, 6 Dec 2002 10:01:09
                    • BTW. What platform was the 9-X based on? n/m, b.flippo, Sat, 7 Dec 2002 11:59:26
                    • Sonnett based on WRX platform? n/m, Sieglo, Fri, 6 Dec 2002 15:09:58
                  • Sorry, but I like my job. n/m, Price, Fri, 6 Dec 2002 09:57:28
            • What!?! The CTS isn't Epsilon?, b.flippo, Thu, 5 Dec 2002 18:13:49
              • No, the CTS is Sigma based. And I think the CTS is, Price, Thu, 5 Dec 2002 18:27:31
                • Terrible news, Sieglo, Fri, 6 Dec 2002 15:03:22
                • Side by side...., b.flippo, Fri, 6 Dec 2002 12:25:09
                  • I'm BLIND. I'm BLIND ... white walls on 9-5 ... Arrggh!, J, Sat, 7 Dec 2002 02:22:08
                  • I hope you're only joking...else I'm gonna throw up!!nm, Jason 0W-40, Sat, 7 Dec 2002 01:59:32
                    • I don't have to agree with it..., b.flippo, Sat, 7 Dec 2002 10:05:17
                  • Caddy discourages Vogue stuff on CTS......, Mike Lynch , Fri, 6 Dec 2002 18:50:02
                    • We are the largest Vogue market in America..., b.flippo, Sat, 7 Dec 2002 10:02:21
                      • SoCal, land of the import competition...., Mike Lynch , Sat, 7 Dec 2002 20:24:46
                        • The CTS was designed to compete in the Euro..., b.flippo, Mon, 9 Dec 2002 10:18:33
                          • I agree..., Mike Lynch , Mon, 9 Dec 2002 20:03:01
                  • Sweet, Sieglo, Fri, 6 Dec 2002 15:07:06
                    • How about chrome fender lips? n/m, b.flippo, Sat, 7 Dec 2002 11:13:53
                  • Isn't the CTS quite a bit longer than a 9-3SS?, Price, Fri, 6 Dec 2002 14:50:38
                    • It's longer in regards to body..., b.flippo, Sat, 7 Dec 2002 10:00:15
                • IMO this is a major mistake on Saab's part..., AdamB , Thu, 5 Dec 2002 22:27:22
                  • Unfortunately, the larger brands that share the, Price, Fri, 6 Dec 2002 09:56:31

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