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What Saab needs
Posted by Dennis (more from Dennis) on Mon, 23 Dec 2002 23:06:25
In Reply to: GM - Saab Article WSJ - long, Bill H, Mon, 23 Dec 2002 21:18:43
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1. Another ad agency, the ads were cute but not effective.
2. More ad dollars, they have to establish brand identity.
3. Lower prices, they have to come in decidedly below any competition. The 9-3 should go out the door at 22k usd, 9-5 at 25k, 9-5aero 30k. Tops.
They need to take market share, establish a new market identity and then the people who routinely spend 50k on a car will step in. The new 9-3 and the 9-5 are good starts, and will carry them a long way, but they also need a low end fun car like a 2 seat roadster.
Thats just my opinion, I've been wrong before.
posted by 24.186.9...
Posts in this Thread:
- GM - Saab Article WSJ - long, Bill H, Mon, 23 Dec 2002 21:18:43
- Am I the only one who hates the new 9-3 ads?, Mike D, Fri, 27 Dec 2002 02:41:15
- What Hurts SAAB..., 9sound, Wed, 25 Dec 2002 12:27:28
- Re: GM - Saab Article WSJ - long, chris74, Wed, 25 Dec 2002 08:45:11
- marketing, marketing, marketing., Scott McMillan, Tue, 24 Dec 2002 11:03:11
- It all comes down to........., Gary, Tue, 24 Dec 2002 10:38:56
- It's the Product Stupid, Paul
, Tue, 24 Dec 2002 10:30:13 - The simple market test....go and drive a 2003 ..., TKC, Mon, 23 Dec 2002 23:21:39
- Re: GM - Saab Article WSJ - long, MJP, Mon, 23 Dec 2002 23:15:20
- What Saab needs, Dennis, Mon, 23 Dec 2002 23:06:25 <-- Viewing This Message
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