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And price is right from day one. . . .
Posted by Mike D [Email] (more from Mike D) on Fri, 27 Dec 2002 02:38:54
In Reply to: Yes, you have to be careful with pricing, phred, Tue, 24 Dec 2002 12:45:28
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I think what devalues the brand in part is all the stupid promotions they run. Apparently the Saab 9-5 is not a $40K car, inasmuch as there are always heavily advertised promotions with dollars off, cheap lease deals, etc. Price the thing right from day one, and don't deal on the car as much! This is BMW, MB, and Audi's approach, and I think it works well. When BMW has to move cars, they quietly up the residuals on the lease deals, and it's typically not splashed all over the news and TV.
posted by 209.189.22...
Posts in this Thread:
- GM - Saab Article WSJ - long, Bill H, Mon, 23 Dec 2002 21:18:43
- Am I the only one who hates the new 9-3 ads?, Mike D, Fri, 27 Dec 2002 02:41:15
- What Hurts SAAB..., 9sound, Wed, 25 Dec 2002 12:27:28
- Re: GM - Saab Article WSJ - long, chris74, Wed, 25 Dec 2002 08:45:11
- marketing, marketing, marketing., Scott McMillan, Tue, 24 Dec 2002 11:03:11
- It all comes down to........., Gary, Tue, 24 Dec 2002 10:38:56
- It's the Product Stupid, Paul
, Tue, 24 Dec 2002 10:30:13 - The simple market test....go and drive a 2003 ..., TKC, Mon, 23 Dec 2002 23:21:39
- Re: GM - Saab Article WSJ - long, MJP, Mon, 23 Dec 2002 23:15:20
- What Saab needs, Dennis, Mon, 23 Dec 2002 23:06:25
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