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Re: GM - Saab Article WSJ - long
Posted by MJP (more from MJP) on Mon, 23 Dec 2002 23:15:20
In Reply to: GM - Saab Article WSJ - long, Bill H, Mon, 23 Dec 2002 21:18:43
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It's funny, but after spending quite a while on this board, it's clear to me that Saab has the products to compete. The 9-5 and 9-3 and very high quality automobiles offered at competitive prices. Given, that . . . the only thing missing is the marketing.
This article proclaims the new 9-3 a disappointment based on sales figures and consequent incentives. I seem to recall a major commitment to marketing as an intergral component to the success of this car. Specifically, GM and Saab boasted about how they had set aside hundreds of millions of dollars to support sales of the new 9-3. I have yet to see a single ad on TV or in print.
<sound of ball hitting ground>
-mark
posted by 65.37.84...
Posts in this Thread:
- GM - Saab Article WSJ - long, Bill H, Mon, 23 Dec 2002 21:18:43
- Am I the only one who hates the new 9-3 ads?, Mike D, Fri, 27 Dec 2002 02:41:15
- What Hurts SAAB..., 9sound, Wed, 25 Dec 2002 12:27:28
- Re: GM - Saab Article WSJ - long, chris74, Wed, 25 Dec 2002 08:45:11
- marketing, marketing, marketing., Scott McMillan, Tue, 24 Dec 2002 11:03:11
- It all comes down to........., Gary, Tue, 24 Dec 2002 10:38:56
- It's the Product Stupid, Paul
, Tue, 24 Dec 2002 10:30:13 - The simple market test....go and drive a 2003 ..., TKC, Mon, 23 Dec 2002 23:21:39
- Re: GM - Saab Article WSJ - long, MJP, Mon, 23 Dec 2002 23:15:20 <-- Viewing This Message
- What Saab needs, Dennis, Mon, 23 Dec 2002 23:06:25
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