You make a very important point, namely that the Halo car is an image tool first, and a car that people actually will buy second. The problem is that to build and offer for sale the image tool, a company must first put up the money to produce and certify it,in all of it's different itterations(auto,manual,sedan,wagon etc.) For a company with BMW,Mercedes, and Audi to do that with thier respective performance divisions was not that much of a stretch, but for Saab,I think it goes through a different decision process. I think that they will need to justify the direct sales effect on those models to be able to justify spending what it will take to bring them over here. Mercedes and BMW sell roughly 200,000 cars per year here. Audi,about 75,000. Saab this year,about 40,000. As a businessman,I can see why they need to expmine something like tis very carefully.The cost of bringing in another model like this, when the place they are loosing sales is not in the high performance market, but the crossover and mundane transportation market. Sounds hard to take for a performance oriented person, but this is where people are really putting thier money.BMW only sells about 2,000 M cars per year here. Mercedes about the same in AMG product.Compare that ration to their total US sales, and you can extrapolate that Saab would sell very few "Hirsch " modified cars here.I would want one, but I doubt that the market is really there to justify the costs.

posted by 24.128.2...

• It's official, Hirsch is official SAAB tunner!, Coolknight, Wed, 6 Mar 2002 04:54:32
  • Re: It's official, Hirsch is official SAAB tunner!, JimW, Wed, 6 Mar 2002 17:06:22
  • Image is important, Jarett, Wed, 6 Mar 2002 10:48:16
    • Re: Image is important, Lou, Wed, 6 Mar 2002 11:02:34 <-- Viewing This Message
  • Here from SAAB with PIC! NM, Coolknight, Wed, 6 Mar 2002 09:15:02
    • Re: Here from SAAB with PIC! NM, Lou, Wed, 6 Mar 2002 10:09:08
      • Has lots to do with image thing., Coolknight, Wed, 6 Mar 2002 11:36:54
  • Maybe quicker if US SAABers ask about it! NM, Coolknight, Wed, 6 Mar 2002 09:09:50
  • Re: It's official, Hirsch is official SAAB tunner!, Lou, Wed, 6 Mar 2002 08:06:39
    • Anyone ask SAABUSA to comment about prospect? Scott?, gc, Wed, 6 Mar 2002 13:52:21
    • Now Saab can play with the big boys..., Raymond, Wed, 6 Mar 2002 12:18:26
    • Re: It's official, Hirsch is official SAAB tunner!, Ron H, Wed, 6 Mar 2002 11:27:05
      • They can't make it on this platform. NM, Coolknight, Wed, 6 Mar 2002 11:38:08
        • Re: They can't make it on this platform. NM, Ron H, Wed, 6 Mar 2002 13:10:06
          • You never know who's reading.... NM, Coolknight, Thu, 7 Mar 2002 04:39:08
    • They will cover all markets over time..., Coolknight, Wed, 6 Mar 2002 09:00:01
      • The US market, Lou, Wed, 6 Mar 2002 09:21:18
        • For SAAB in the USA, 1000 cars is many. NM, Coolknight, Wed, 6 Mar 2002 09:40:45
          • Re: For SAAB in the USA, 1000 cars is many. NM, Lou, Wed, 6 Mar 2002 16:38:04
            • Re: For SAAB in the USA, 1000 cars is many. NM, Jim, Wed, 6 Mar 2002 19:52:47
            • Lou, after what you have said the only thing to save..., Eli5, Wed, 6 Mar 2002 16:48:15
              • Re: Lou, after what you have said the only thing to save..., Lou, Wed, 6 Mar 2002 17:59:49
  • Definitely positive ..., Christof Stefaner, Wed, 6 Mar 2002 05:49:56
  • This is worldwide :) Hirsch is the tunner :), Coolknight, Wed, 6 Mar 2002 05:03:21
    • Great News.....available in Singapore too? n/m, C H Tay, Wed, 6 Mar 2002 07:47:49
      • FWD with 305HP????, Eduard, Wed, 6 Mar 2002 16:51:22

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