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Ford could have been....
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Posted by saw (more from saw) on Sun, 29 Oct 2000 14:42:23 Share Post by Email
In Reply to: Ford in charge of Jaguar, Aston Martin, Volvo, Nigel, Sun, 29 Oct 2000 10:13:33
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Ford could have been perhaps the best of the Big 3. They made tremendous strides starting in the mid-1980s. Of course given where they started from all that says is that they were playing tremendous catch-up.

I would agree that the Taurus in particular was a home run for Ford. Not that I would ever want to own one but for the market it was built for it wasn't bad. If you narrow that market to cars built by American manufactures I would accept that maybe it was even best of class (maybe still is). Then again that isn't saying a lot, moreover, Ford has largely neglected this product line. The last generation (but not earlier) Ford Probe was also a pretty interesting car for it's nitch. However, the Probe is history and Ford's nearest replacement--the Cougar--really isn't comparable. Ford also started to do some pretty interesting engine design compared to their American peers.

But Ford lost focus and has been able to return to old practices as a result of the SUV boom. Don't worry about design or engineering. Stamp them out. Ship them out.

The details that have come out surrounding the "little tire problem" are really illustrative of the old Ford. The same Ford that decided in the 1970s that the few dollars it would cost to fix their defective seat belts wasn't cost justified relative to their estimates of the "value" of the human lives saved.

If the vehicle shows a tendency to roll over during testing with typical tire inflation pressures why not try it again with a lower tire pressure? Lets see, how about 26psi? Now that is what I call engineering!

I still think they should change their tag line to:

"Have You Rolled a Ford Lately?"

Let me be clear that the above is focused on Ford North American operations. In Europe they do seem to do better.


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