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[Main General Bulletin Board | BBFAQ | Prev by Date | Next by Date | Post Followup ] Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos Reliability doesn't sell NEW cars Like This Post: - Subscribe to Daily Digest for this Bulletin Board Posted by Bill Homer [Email] (#3427) [Profile/Gallery] (more from Bill Homer) on Mon, 24 Aug 2009 13:02:21 In Reply to: Re: Which raises the question..., AeroBaron, Mon, 24 Aug 2009 12:33:32 Alert me when someone posts in this thread: Members do not see ads below this line. - Help Keep This Site Online - Signup

Looks, features, feel, looks, shine, hype, color, looks, features, emotions, looks, image, etc. are what sells NEW cars. Purchasers make decisions with a large emotional factor, overruling the quantitive side of the brain. Other than several friends who insist on buying Toyota Corollas and Camrys for their legendary reliability (hey, we're engineers and obvious outliers on the societal continuum!), I don't know anyone who has recently purchased a car based solely on perceived reliability. A European car, even the reimaged VW, is now perceived as a luxury, something to move up to after you attain a certain place in life.

The story is very different for used cars, with most Japanese brands retaining a much larger percentage of their value a few years out - probably based on the perceived cost of future maintenance.

posted by 12.151.249...

• The Wait is almost over, Gargoyle, Fri, 21 Aug 2009 05:33:56
  • That's great......but, 91Aero.jr, Fri, 21 Aug 2009 06:54:38
    • Re: That's great......but, Bill, Sat, 22 Aug 2009 23:20:31
      • Which raises the question..., Noel, Sun, 23 Aug 2009 14:07:00
        • Interesting..., PGAero , Tue, 25 Aug 2009 13:50:18
          • Great points., Noel, Wed, 26 Aug 2009 05:54:54
            • Re: Great points., PGAero , Wed, 26 Aug 2009 13:55:27
              • "Reliable" means the car's not driven hard..., Street, Wed, 26 Aug 2009 14:11:27
                • One outlier on this continuum: Infinity G37?, Bill Homer , Thu, 27 Aug 2009 08:55:10
                  • Imitation is the greatest form of flattery, is it not?., Street, Tue, 1 Sep 2009 06:19:43
                  • This is the stuff I think of..., Noel, Thu, 27 Aug 2009 09:21:40
        • Re: Which raises the question..., AeroBaron, Mon, 24 Aug 2009 12:33:32
          • Reliability doesn't sell NEW cars, Bill Homer , Mon, 24 Aug 2009 13:02:21 <-- Viewing This Message
    • Ditto. Except for our first Saab in 1984 we've, Noel, Fri, 21 Aug 2009 11:15:27
      • Re: Ditto. Except for our first Saab in 1984 we've, saabsince 93b , Sat, 22 Aug 2009 06:21:09
  • I'll wait for Koenigsegg's 9-5 (nm), JMJ in NC, Fri, 21 Aug 2009 06:54:25
    • I can understand that...world's most beautiful cars, JohnA , Fri, 21 Aug 2009 16:26:26

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• Prev by Date: Re: Which raises the question..., AeroBaron, Mon, 24 Aug 2009 12:33:32
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