DeLorenzo misses the point - Saab General Bulletin Board - Saabnet.com
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DeLorenzo misses the point
Posted by John A. (more from John A.) on Wed, 15 Aug 2001 23:45:52
In Reply to: What's so 'hard'? DeLorenzo's just being realistic..., Sean(TCSp), Wed, 15 Aug 2001 13:05:50
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People who actually go looking for a car and spend the time and effort drumming up facts and figures rather than looking what the people down the block are buying and especially considering the carmags will have *no choice* but to consider Saab, especially at deeply discounted prices Saab is offering. In Internet terms, you need to "drill down".
People think the car we bought was expensive - as in BMW and MB expensive -when a Chev Impala woujld have cost us more.
For example, I posted a piece from the UK Consumer's group which appeared in BBC and the Guardian UK placed the 9-3 at the TOP of the reliability survey, tied with 2 Mazdas and a Nissan. Zero (0) faults found in the sample survey of 2 year-old Saabs (that would make them '99s)
Couple with that the safety margin; the power margin; the re-purchase and test drive data; the engine life data; the utility margin; the low insurance premiums.....yadda yadda yadda.....and even buying a 2001 9-3, before the new 9-3 comes out looks like a competitive advantage.
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