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They are necessary because...
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Posted by brian@saabcenter.com (more from brian@saabcenter.com) on Fri, 16 Nov 2001 17:42:09 Share Post by Email
In Reply to: Re: Okay, my CSI survey spiel..., Dingo, Fri, 16 Nov 2001 12:58:33
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without them, the customer has no way to rate their experience without pressure from a live person on the other end of a phone or desk. Without a rating system for customer satisfaction, the manufacturers have no incentive to change or improve dealer service or manufacturer service. Without published CSI results, a manufacturer can do whatever he would like. Of course, your argument will be that you dont have to purchase from that particular manufacturer. Right? If there is no way to control and publish CSI, ALL manufacturers will become abusive. At that point, you'll have no choice but to purchase from an abusive dealer or manufacturer. I vividly remember a day when vehicle sales were intimidating and outright mean. This was caused by the lack of supervision by the public (or media). The CSI reports can be published at any time by any source of media. One bad report on 60 minutes (for example), and your US sales will plummet. It has happened time and time again.

CSI is an important step, although it needs to be treated and handled differently. The manufacturers put the pressure on the dealer by creating such high goals at the same time as having a punishing system of scoring.

Change IS necessary, but removal, altogether, will set us back at least 20 years in Customer Service.

Cheers,
Brian.

posted by 64.217.2...


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