I've heard that several incentive programs seem to be in the works.

The 0% continues through end-January. Will it continue? The cash value (npv of the interest) of the financing is about $4,000 so I figure the cash from Saab will continue too. True?

GM is pushing its $2002 in 2002 rebate program. I think that starts Feb 1st. Any confirmations?

A sales and marketing shake-up is rumored.
Saab got HAMMERED in December---sales off 25%+ from the previous December, the worst for a premium brand and the worst by far within GM.

Maybe someone bright will come in and use their brains.
* What was up with the BUNGLED 2001 model close-out? Talk about sending a confusing message to customers.
* What's happening to QC on the new 9-3's? Every one I've seen has had some major visual defect in workmanship.
* Why did the 2002 9-5's arrive months after the 9-3's in the US?
* Why are parts shipments so slow? Is the US supply chain a real mess? We know the dealer network is already a joke.
* Is it my imagination, or has Saab lost all sense of brand positioning? Is this a sports premium brand like BMW or another GM kitchen sink brand? A Saab SUV? Nuts! The people behind this debacle are likely the ones who killed the 9-5 hatch in favor of the wagon. Watch 9-3 sales die even more when they kill the hatch on the 9-3 next year.
Mark my words, watch Saab spiral into irrelevance like ... Saturn ... Cadillac ... Oldsmobile ... Buick ...

posted by 168.191.1...

• Saab Incentives and a Rant, Jay, Sat, 5 Jan 2002 12:49:19 <-- Viewing This Message
  • Long Reply., brian@saabcenter.com, Mon, 7 Jan 2002 11:39:34
  • No surprise... SAAB USA is sleeping..., Coolknight, Sun, 6 Jan 2002 05:47:18
    • Simple..., Coolknight, Mon, 7 Jan 2002 07:47:42
    • Right on ! Now, if you think Saab USA is sleeping,, Polaris, Sun, 6 Jan 2002 11:53:30
    • Steps in the right direction..., Scott Paterson , Sun, 6 Jan 2002 08:58:05
  • New Jan cash incentives and dealer rant, DJ, Sun, 6 Jan 2002 00:58:56
    • It's a shame isn't it..., brian@saabcenter.com, Mon, 7 Jan 2002 13:37:31
    • SAAB Pricing and a Rant, RCC, Sun, 6 Jan 2002 09:27:26
      • Amen, Rafe, Mon, 7 Jan 2002 15:11:05
  • Re: Saab Incentives and a Rant, jm, Sat, 5 Jan 2002 17:30:54
  • Re: Saab Incentives and a Rant, SamC, Sat, 5 Jan 2002 17:13:19
  • Hatchback prediction..., Scott Paterson , Sat, 5 Jan 2002 15:32:03
    • New 9-3, Carl Russ, Sat, 5 Jan 2002 17:51:45
  • Saab is in the same position Audi was 8 years ago.., Neal, Sat, 5 Jan 2002 14:46:05
    • New 9-3 needs to be a killer, Bevan, Thu, 10 Jan 2002 12:19:52
    • Entry Level Saabs, surfer rex, Sat, 5 Jan 2002 15:36:54
    • Good post!, Scott Paterson , Sat, 5 Jan 2002 15:33:03
      • Just one issue, buyer age also crucial, Coolknight, Mon, 7 Jan 2002 19:31:10
        • Re: Just one issue, buyer age also crucial, Jon , Mon, 7 Jan 2002 22:41:50

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