Dave...If you only knew!! Re: Saab Marketing... - Saab General Bulletin Board - Saabnet.com
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Dave...If you only knew!! Re: Saab Marketing...
Posted by Brian [Email] (more from Brian) on Wed, 1 Aug 2001 12:35:12
In Reply to: Other poor marketing at Saab, Dave Kovacs, Wed, 1 Aug 2001 11:05:24
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Dave,
Kudos on your comment re: terrible marketing customization. I have been trying to make your exact point at Saab corporate. My company has released a tool that makes all marketing materials, print and online, customizable. The auto industry has been all over us and is extremely excited to put this tool into action. I have contacted Saab in Norcross several times to try to introduce the concept to them, and I have been unable to get a response from their marketing team.
Too bad, particularly when Saab constantly brags about the sophistication of its customers- you would think they would be all over something that would allow them to market to them on a highly sophisticated 1-1 basis.
Generic marketing is dead and consumers are tuning out irrelevant marketing.
Brian
Posts in this Thread:
- SAAB USA magazine and web site poor response., julz 88 9KT in CDN B.C., Tue, 31 Jul 2001 13:44:23
- Other poor marketing at Saab, Dave Kovacs, Wed, 1 Aug 2001 11:05:24
- Re: SAAB USA magazine and web site poor response., EGD , Tue, 31 Jul 2001 19:27:38
- In defense of SAAB, Dinger, Tue, 31 Jul 2001 15:18:14
- don't go away mad, John A., Tue, 31 Jul 2001 14:21:37
- Good subject for a rant!!, Mike in NS, Tue, 31 Jul 2001 14:17:37
- that's too bad, Scott Paterson , Tue, 31 Jul 2001 14:02:52
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