OK, I'll bite.
1.How is the content of Saab-i "useless" to the end consumer? You are right, personal preference information was collected for the publication but this information was not gathered for customizing the newsletter, but for providing direction to the content. Customization would be nice, but why would you take the time and resources to customize four or five paragraphs?
2.Why would you order from the Saab global website store rather than Saabcatalog.com? Do you go to European or Global versions of U.S. sites to do other shopping online? However, you are right that if you offer e-mail functionality you have to respond quickly to all requests.
3.If the Saab website is like a 3-month old Newsweek, why is the current content in Saab-i useless? Saab-i provides the latest Saab news. And to address your complaint about the website, Saab-i is consistant and frequent - monthly.

Saab's marketing definitely could be improved, but keep in mind that the resources available to Saab are 50 t0 75% lower than the primary competition. This includes money and bodies. It is easy to criticize but difficult to overcome large obstacles with very limited resources.

• SAAB USA magazine and web site poor response., julz 88 9KT in CDN B.C., Tue, 31 Jul 2001 13:44:23
  • Other poor marketing at Saab, Dave Kovacs, Wed, 1 Aug 2001 11:05:24
    • Re: Other poor marketing at Saab, Price, Wed, 1 Aug 2001 18:15:34 <-- Viewing This Message
      • Well I am glad you asked those questions - see inside, Dave Kovacs, Thu, 2 Aug 2001 09:55:14
        • Re: Well I am glad you asked those questions - see inside, Price, Fri, 3 Aug 2001 12:11:56
        • EXACTLY!! n/m, Mike in NS, Thu, 2 Aug 2001 10:58:25
    • Dave...If you only knew!! Re: Saab Marketing..., Brian, Wed, 1 Aug 2001 12:35:12
      • Brian, be nice to Saab, they've lost 20% of their headcount., Joey, Wed, 1 Aug 2001 16:00:45
        • Re: Brian, be nice to Saab, they've lost 20% of their headcount., Brian, Wed, 1 Aug 2001 16:39:54
          • Keep up with poor cs and there will be even fewer headcount, Dave Kovacs, Wed, 1 Aug 2001 16:59:14
  • Re: SAAB USA magazine and web site poor response., EGD , Tue, 31 Jul 2001 19:27:38
    • I disagree!!, Mike in NS, Wed, 1 Aug 2001 12:12:07
  • In defense of SAAB, Dinger, Tue, 31 Jul 2001 15:18:14
  • don't go away mad, John A., Tue, 31 Jul 2001 14:21:37
    • Re: don't go away mad, EGD , Tue, 31 Jul 2001 20:00:43
      • Re: don't go away mad, John A., Wed, 1 Aug 2001 11:30:14
        • Re: don't go away mad, EGD , Wed, 1 Aug 2001 16:28:32
          • Re: don't go away mad, John A., Wed, 1 Aug 2001 17:24:09
  • Good subject for a rant!!, Mike in NS, Tue, 31 Jul 2001 14:17:37
    • Mr. Soluti, jp, Wed, 1 Aug 2001 14:18:17
    • Re: Good subject for a rant!!, EGD , Tue, 31 Jul 2001 19:33:54
    • Exactly N/M, julz 88 9KT in CDN B.C., Tue, 31 Jul 2001 14:38:58
  • that's too bad, Scott Paterson , Tue, 31 Jul 2001 14:02:52

No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.

• Prev by Date: 17" Aero rims on 9-3 any pictures, NewSaab, Wed, 1 Aug 2001 17:26:46
• Next by Date: (none)
• Main General Bulletin Board

StateOfNine.com

SaabClub.com

Jak Stoll Performance

M Car Covers

Ad Available

The content on this site may not be republished without permission. Copyright © 1988-2024 - The Saab Network - saabnet.com.
For usage guidelines, see the Mission & Privacy Notice.
[Contact | Site Map | Saabnet.com on Facebook | Saabnet.com on Twitter | Shop Amazon via TSN | Site Donations]

Random Saabnet.com Member Gallery Photos (Click Image)